Línea Directa Aseguradora

We are currently the market leader in our country in the sale of direct car, motorbike, home and company fleet insurance. Since we started out in 1995, our philosophy has always been to offer an excellent service with the best prices in the market.

We are proud of, up to date, more than 2,2 million of customers trust their car, motorbike or home in Linea Directa.

The keys to success of our business model lie in direct contact without using intermediaries, specialisation, commercial dynamism, a firm commitment to innovation, a careful approach to selecting risks and, of course, our highly competitive prices.

In addition, we are both pioneers and leaders when it comes to using direct channels – telephone and Internet – and the most advanced technological tools in the insurance market, which allows us to make significant reductions in handling times and costs. 

We are the insurer which has maintained the highest growth rate in the sector. In only 20 years we have reached 5th place in the motor insurance industry and we have become the 3rd top insurer financed with entirely Spanish capital.

We currently have over 1,925 employees and, at the close of 2014, our turnover increased to 651 million euros. In the same year, our profits stood at 134 million euros (before tax) and 94 million euros (after tax). Furthermore, we are ranked as one of the companies in Spain with best reputation, according to the MERCO REPORT.

Línea Directa Aseguradora is 100% owned by Bankinter, one of the main banks in our country and one of the most innovative financial institutions in the world.

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