CEO’s Letter

Miguel Ángel Merino CEO of Línea Directa Aseguradora

Meeting our policyholders' demands and anticipating their future requirements has always been our objective and priority as an organization. In addition to this, we also focus on the environment, education and community work, safety in the home and, of course, road safety.

As a result, throughout our 16 year history, we have introduced measures designed to reduce the number of traffic accidents in Spain, protect the environment, help the most underprivileged groups, reduce fraud, promote safety in the home and create quality employment.   

We are a sustainable, integrated company, working on many levels and we value quality, innovation, conciliation, diversity, and, above all else, respect for other people. We are a company which introduces policies encouraging integration, a balance between family and professional life, training and employee recognition.  

Consequently, forming part of Línea Directa means being part of a project and an extraordinary team maintaining extremely high levels of professionalism, motivation and enthusiasm. The same enthusiasm and professionalism in fact, which made us completely revolutionise the insurance sector 16 years ago.    


Thank you for your confidence in us.

Miguel Ángel Merino
CEO of Línea Directa Aseguradora