In a direct company such as ours – which does not have offices, intermediaries or brokers – it is essential to incorporate our suppliers into the process of innovation. In the same way as our employees, they are the face of Línea Directa, they know our customers perfectly and, with their contributions, help us to make a daily improvement in our work as an organisation, brand and team.  

As a consequence, in Línea Directa we have created various channels of dialogue with our suppliers, such as Web Collaborators, a tool which we use to make all our processes more flexible, dynamic and efficient.

In addition, we have wanted to recognise the quality of the service, and the involvement in improving processes and practices of Corporate Responsibility which our suppliers have developed by creating the Annual Línea Directa Suppliers Award.