The innovation model

Innovation is, together with people and quality, one of the operating principles adopted by Línea Directa. It is a vital instrument of socially responsible commitment which we use to respond to the demands of the sector, anticipating its requirements and launching products and services as important and ground-breaking as Young Person's Night-time Assistance or Full Medical Treatment.

At Línea Directa we are convinced that the innovation improves the quality of our products and provides value to the client. Because of it, when designing and starting new services we always count with all the key groups of our company in the processes of creation: the clients, the employees and the suppliers.