Línea Directa Aseguradora's team is one of the main links in the innovation chain. Nearly 75 percent of the people who form part of the company are in direct contact with the customer, and, consequently, have first hand knowledge of the requirements and demands of our policyholders.  

As a result, their participation is essential to make innovation a daily reality in the company. By means of a specifically designed platform, we involve each and every one of our employees, encouraging them to come up with new ideas which will benefit both the customer and the business. It is currently an excellent transmission channel of both talent and creativity in the company.