Our corporate line of operation includes different lines of strategy:

Policies and aims:

  • Equality Policy: we guarantee equal opportunities, managing diversity and maintaining the work-life balance.

See Equality Policy

  • Responsible Purchase Policy: we insist that companies interested in offering us their services or products are up to date with their Social Security payments and that they observe labour risk and environmental regulations.
  • Code of ethics: features the general guidelines which our employees and collaborators must follow in terms of their conduct, in accordance with the law and the ethical principles of the company.

              See code ethics

  • Mobility Plan: our concerns about reducing the number of accidents our employees might have while travelling to work or when working in or out of the workplace, has led us to develop a mobility plan taking into account their opinion, evaluation and experience.  

We have also taken into account respect for the environment when selecting initiatives, especially those which affect CO2 emissions. This level of care is in complete accordance with our business philosophy due to the fact that as we only operate by telephone or via the Internet, we do not emit gases which contribute to the greenhouse effect.

As a result, we have designed a project whose main objective will be to create a Complete Mobility and Road Safety Plan featuring all the initiatives to improve mobility and to prevent our employees from having accidents. The plan applies to: 

  • Employees: the objective is to reduce journey times and costs, as well as the number of accidents, tiredness and stress.
  • Society: environmental and social improvement. Not only is the aim to reduce energy consumption and the release of contaminants and gases to the atmosphere, thereby improving public health and the quality of life, but also to improve mobility by reducing it to a time which, in turn, reduces the accident rate, due to the fact that a large number of the measures reduce the amount of time during which vehicles are actually on the road.  
  • Adhesión to the United Nations Global Compact
  • People:

Our employees are our main asset, and, as a result, at Línea Directa we promote quality employment and we develop specific measures which show our commitment to them, such as:

  • Measures to encourage a work-life balance: the opportunity to develop professionally and, at the same time, to enjoy family life is a reality for all of our employees at Línea Directa. Consequently, we develop and promote measures to encourage a healthy work-life balance such as teleworking, reduction of the working day to suit personal circumstances, flexible timetables and the possibility of splitting up the maternity leave period, to name but a few. 
  • Sexual equality plan: we operate an equality plan which covers our entire workforce, in addition to the measures we put into place regarding equality issues such as work-life balance or the detection of possible cases of sexual harassment.
  • Health campaigns: keeping our employees healthy and helping them to prevent possible illnesses is one of the main objectives of our company. In order to achieve this aim, we have introduced measures such as healthy eating and anti-smoking campaigns in collaboration with the Spanish Association Against Cancer (AECC), an information campaign about cardiovascular risk, and campaigns about weight control, obesity and hypertension.
  • "Without Limits" Programme to integrate disabled people: this programme, which was set up five years ago, is designed to facilitate the integration of disabled people into the company. To achieve this, Línea Directa employees with any type of disability are supplied with special guides, specific development programmes and a medical consultant to give them advice when obtaining their disability certificate. "Without limits" also guarantees that the job held corresponds to the personal circumstances of each person.  In this way, value is given to the professional performance of disabled employees. In addition, we give economic aid worth 300 euros to the people who have benefited from the programme. Our final objective is to increase the total number of disabled employees, thereby strengthening their integration into the workplace.
  • Occupational Risk Prevention: every four years we carry out a full occupational risk prevention audit. Activities to prevent occupational risk include a back school programme, a physiotherapy room subsidised by the company, ergonomic training as soon as new staff members join the company, as well as various other healthcare campaigns.     
  • Social footprint

Our commitment to the more disadvantaged groups in society is achieved by our Volunteer Work Plan, through which we aim to make life better for socially excluded communities.

As such, we actively collaborate with associations such as:

  • The Randstad Foundation, which works to integrate disadvantaged groups into the workplace.
  • The Juan XXIII Foundation, dedicated to promoting social integration of adults with intellectual disability.
  • The El Olivo Home Protection Scheme, which works to take in, attend to and educate minors who are temporarily being cared for by the Community of Madrid.
  • The Integra Foundation, which promotes the integration of socially excluded groups into the workplace.
  • The Red Cross, with whom we work in blood donation campaigns and collecting toys.


We are fully aware of the need to reduce fraud, and at Línea Directa Aseguradora we have set up a department specialising in fraud detection. It is made up of a team of around twenty professionals who use the very latest detection and analysis techniques, which last year enabled us to detect more than 30 percent of fraud cases and thereby avoid paying fraudsters approximately 16 million euros.

Our fight against fraud has led to us receiving more than twenty ICEA ((Investigación Cooperativa entre Entidades Aseguradoras y Fondos de Pensiones) awards in recognition of our work.

As part of our efforts to stop fraud, we have also carried out a study into this crime in our country paying special attention to organised fraud. This study analyses nearly 23,000 cases of fraud in vehicle insurance and concludes that the number of cases has increased by over 30 percent in the last year.  

Another of the main conclusions reached by the study is that fraud is a social scourge which has negative repercussions on the drivers who do not commit this crime, due to the fact that because of fraudsters each year they have to pay 10 percent more in the price of their policies.

In addition, organised fraud is the most worrying type, because, even though there are fewer cases, the economic consequences arising from it are much more serious than those from small-scale fraud. 

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Road Safety Journalism Award